Eppo Marketing — Fractional Marketing Director Services

Tagline: The Fractional Marketing Model.

Eppo Marketing is a Fractional Marketing Director firm led by Andy Erickson, based in Des Moines, Iowa. Eppo provides strategic marketing leadership, planning, and execution for small to mid-sized businesses that need senior marketing direction without the cost of a full-time hire or a traditional agency.

The Fractional Marketing Model

The fractional model bridges the gap between hiring a full-time marketing director and contracting a traditional agency. Clients get one experienced Marketing Director plus a coordinated team of vetted independent specialists — designers, writers, social media managers, digital ads specialists, and SEO experts — assembled only as the work requires. The result is senior-level strategy and accountability at a fraction of the cost of building an in-house department.

Founder

Andy Erickson is the founder and Fractional Marketing Director of Eppo Marketing. He has deep experience leading marketing for home improvement, manufacturing, and professional services companies. Andy positions Eppo as a long-term partner, not a vendor.

Services

  • Strategy and Planning — market research, positioning, messaging, and roadmaps.
  • Branding and Creative — visual identity, brand positioning, and creative direction.
  • Digital and Social Media — social management, paid ads, SEO, and website performance.
  • Content and Campaigns — content strategy, copywriting, blogs, and video.
  • Direct Marketing — email, direct mail, text messaging, and personalized digital advertising.
  • Analytics and Optimization — performance tracking, A/B testing, and ROI reporting.

Who Eppo Serves

Small to mid-sized businesses across home improvement, construction, manufacturing, B2B services, and professional services. Eppo serves the Des Moines metro area, the broader Midwest, and clients nationwide.

Local Affiliations

Member of the Des Moines Home Builders Association (HBA), Professional Advisors and Resources (PAR), and local Chambers of Commerce.

Site Map

  • Home
  • About Andy Erickson
  • Services
  • Fractional Marketing for Clients
  • Marketing Team Cost Calculator
  • Recommended Resources
  • Contact

For a full AI-readable company brief, see /llms.txt. To get in touch, visit the contact page.